DUBAI, UAE – 02 September, 2026: The Mohammed Bin Rashid Innovation Fund (MBRIF), an initiative launched by the Ministry of Finance to support the innovation and entrepreneurship ecosystem in the UAE, announced the provision of an AED 5.5 million credit guarantee to Enhance, a UAE-based fitness and technology scaleup. The guarantee will support the company’s continued expansion of its technology-enabled fitness platform and the rollout of its B2B SaaS personal trainer management solutions for large-scale gym operators, reinforcing the UAE’s position as a hub for innovation across the health, wellness, and digital economy sectors. 

Supporting innovation-led growth

Fatima Yousif Alnaqbi, Acting Assistant Undersecretary for the Support Services Sector at the UAE Ministry of Finance and the Ministry’s representative at MBRIF, said: “The Fund remains committed to supporting high-potential companies that drive innovation across the UAE’s priority sectors. Enhance reflects the kind of homegrown innovation that is helping shape the future of the health and wellness economy through scalable technology-driven solutions. This financing serves as a key catalyst for strengthening the foundations of a diversified, knowledge-based economy by fostering an enabling environment for promising ventures to grow, enhancing their competitiveness, and empowering them to contribute meaningfully to the nation’s long-term development journey.”

Driving the future of fitness technology

Tarek Mounir, Co-Founder and CEO of Enhance, said: “The support from MBRIF marks an important milestone in our growth journey as we continue building technology solutions that redefine how personal training services are delivered and managed. What began as a platform connecting clients with trainers has evolved into a fully integrated fitness ecosystem powered by proprietary technology. This support will enable us to further scale our operations, invest in product innovation, and expand the reach of our UAE-built SaaS platform internationally, while continuing to create employment opportunities and improve health outcomes.”

Founded in 2018, Enhance offers personalised, on-demand fitness training programmes through its web and mobile applications, connecting users with certified fitness professionals. The company has established a strong presence in the regional personal training market through a technology-enabled platform that simplifies access to training services and enhances the customer experience.

Recognising the importance of technology in scaling the personal training industry, Enhance has also developed a B2B SaaS solution tailored for large-scale gym operators. The platform is designed to support operational efficiency, improve trainer performance, strengthen retention, and unlock new revenue opportunities through more effective trainer management and data-led decision-making.

As a key part of its support for innovative companies in the UAE, MBRIF’s Guarantee Scheme plays a pivotal role in driving the country’s innovation ecosystem by providing affordable credit financing to groundbreaking companies without requiring equity transfer. This Scheme, along with the Innovation Accelerator Program that supports innovative companies in the UAE, reflects MBRIF’s dedication to helping drive the growth of disruptive enterprises and contributing to the country’s economic diversification and sustainable development.

For more information about MBRIF, please visit https://mbrif.ae/

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About the MBRIF:

The Mohammed bin Rashid Innovation Fund (MBRIF) is a federal initiative launched by the Ministry of Finance and is operated by Emirates Development Bank. Since its launch in 2016, the MBRIF has supported innovators through its first program, the Guarantee Scheme, which offers members access to affordable funding through a government-backed guarantee and without taking equity.

The MBRIF’s second program, the MBRIF Accelerator, was launched in December 2018. Aligned with the UAE National Innovation Strategy, the initiative aims to enhance growth potential of innovative businesses shaping the future of UAE’s economy. The MBRIF Accelerator offers world-class services and coaching to member companies to accelerate their business, elevate capabilities, unlock value and achieve scale.

Additionally, the MBRIF partners with the public and private sectors to help facilitate growth, provide support, create opportunities and pave the way to success for its member companies in the UAE. For more information, please visit: https://www.mbrif.ae/ 

About Enhance

Enhance is the operating system for personal training (PT).

Enhance was created in Dubai in 2018 as a service business. Since then, the company’s business model has evolved, transforming from a regional service layer into a global SaaS platform that any multi-site gym operator can deploy.

Today it covers 700+ contracted gym locations globally — UAE, Saudi Arabia, Qatar, Bahrain, and now the US — supporting over 15,000 trainers and over 500,000 booked PT sessions a month. Enhance’s three-to-five year vision is to be the system of record and operating standard for PT globally — the platform gym operators default to, the way hotel groups default to property management software or restaurants default to reservation systems. The category doesn’t exist yet. Enhance is building it.