ARB Emirates brings new recovery, touring and camping gear to this year’s ADIHEX

Abu Dhabi, 28 August 2026: ARB Emirates, which operates under the umbrella of Al Masaood Group and is a leading market brand in four-wheel-drive accessories and outdoor gear, is participating in the 2026 edition of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX). Running from 28 August to 6 September at ADNEC Centre Abu Dhabi, the 23rd edition of ADIHEX will see ARB Emirates continue redefining adventure in the UAE with an expanded range of off-road, overlanding and touring solutions at its stand, Hall 8, Stand 8-060.

This year’s ADIHEX stand brings innovation built for every journey, headlined by latest innovative product debuts. The ARB Winch and ARB Forged Recovery Hitch make their first appearance in the market alongside the ARB Intrepid Roof Top Tent, each built to last on ARB’s field-tested engineering standards. The Winch and Forged Recovery Hitch are aimed at customers who need dependable recovery equipment for demanding terrain, while the Intrepid Roof Top Tent is a lightweight rooftop tent built for fast setup and weather protection on extended overlanding trips.

Rounding out the UAE debuts is the NACHO NANO, extending ARB’s lighting range with a compact design suited to a wide range of 4×4 builds, alongside the SkyDome Swag 3, ARB Inflation Case, ARB Seat Organiser, ARB Cargo Organisers, ARB Seat Cover and ARB Spare Wheel Trash Bag. The ARB Brushless Air Compressor, previewed at ADIHEX last year, is now available with local stock, giving customers the option to purchase and use it directly from the show. Alongside its own products, the stand will carry established outdoor brands including Sea to Summit, Buff, Led Lenser, Campingaz, and NACHO Off-roading Lights, reinforcing ARB Emirates’ position as a one stop destination for the region’s 4×4 community.

Hani El Tannir, CEO, Al Masaood Group Industrial, said: “ARB Emirates’ participation at ADIHEX reflects the steady growth of the UAE’s off-road and overlanding community, and the role Al Masaood Group plays in supporting it with products built for the conditions our customers actually drive in. This year’s line-up adds meaningful new capability while staying grounded in the durability our customers expect from the brand.”

Walid Youssef, General Manager of ARB Emirates, said: “Each year at ADIHEX gives us a direct look at how our customers are using their vehicles and what they need next. The new products on our stand this year respond to that feedback and give the region’s growing 4×4 and overlanding community a wider set of tools to work with.”

Visitors to the stand can take advantage of an exhibition-only WOW promotion on ARB products while stocks last, along with technical consultations with ARB product specialists throughout the show.

ADIHEX remains one of the region’s largest platforms for hunting, equestrian sport and outdoor lifestyle, drawing visitors from across the UAE and the wider Gulf, including falconers, adventurers and outdoor enthusiasts. For Al Masaood and ARB Emirates, the show continues to support the community-driven growth of the UAE’s off-road and overlanding community, a community it has built up over more than three decades in the market.

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About ARB Emirates

ARB Emirates is the Sole distributor of ARB 4×4 Accessories in the UAE since 1990 and is part of the Al Masaood Group. The principal brand, ARB 4×4 Accessories, was founded in 1975 in Melbourne, and is Australia’s largest manufacturer and distributor of aftermarket 4WD accessories. The company’s products are distributed in more than 100 countries around the globe.

Through their 2 retail locations in Abu Dhabi and Dubai and online channels, ARB Emirates offers customers a wide range of off-roading products and accessories including bull bars, fridge freezers, safari snorkels, protection equipment, Old Man Emu suspension, Air Lockers, air compressors, roof racks, vehicle lightings, camping and recovery equipment. ARB’s primary mission is to prepare vehicles for the remote and harsh conditions typically encountered off road. Visit ww.arbemirates.com to learn more.