February 2026, Abu Dhabi, United Arab Emirates: Sumwon Studios, the on-demand fashion group founded by Nitin Passi, has closed 2025 with strong performance, marking a major milestone in just its second year of operations.

In 2025, Sumwon Studios generated approximately $300 million in net revenue, serving customers across 200+ countries worldwide. This performance underscores the group’s ability to scale rapidly while maintaining a disciplined and sustainable operating model.

The group’s growth has been driven by its on-demand, consumer-led approach, enabling brands to be built and scaled with speed, precision, and discipline. By responding directly to real-time customer demand, Sumwon Studios has grown efficiently while maintaining a clear focus on profitable growth.

Sumwon Studios employs over 150 people globally, with teams across multiple international markets, supporting its growing brand portfolio and multi-channel operations.

Commenting on the milestone, Nitin Passi, Founder of Sumwon Studios, said:
“Sumwon Studios was built with a long-term vision to create a next-generation fashion group designed for how brands are built and scaled today. That means moving with speed, staying close to the customer, and executing with discipline. The years ahead are about continuing to expand our brand portfolio and building a platform that can scale globally and sustainably.”

Looking ahead to 2026, Sumwon Studios plans to continue investing in talent, technology, and brand development, as it accelerates the next phase of growth across its brands and channels worldwide.

-ENDS-

About Sumwon Studios

Sumwon Studios is a global fashion and brand-building group founded by Missguided founder and entrepreneur Nitin Passi, focused on creating, scaling and revitalising culturally relevant fashion brands for a new generation of consumers.

Operating across the UK and the Middle East, Sumwon Studios combines a data-led, on-demand operating model with strong brand storytelling, digital-first marketing and scalable global growth. The group’s portfolio spans womenswear, menswear and lifestyle brands, working across owned brands, strategic partnerships and licensing agreements.

With a sharp focus on agility, creativity and commercial performance, Sumwon Studios is redefining how modern fashion brands are built and scaled globally.